Direct Marketers discover a NO RISK way to reactive dormant names…. and increase response over 250% {based on actual A/B tests}

Every direct marketer mails and mails their inactive/dormant/lapsed/expire names. At some point it is simply unprofitable and those names go into the inactive graveyard.

In the catalog industry there are several co-op programs that address this problem, but for publishers, non-profits and other mailers there’s little that can be done to profitably reactive dead names.

Avrick Direct, Inc., a Santa Barbara based company,has a solution to this problem, it’s a product called the Reactivation PlusTM* Program. Each month Avrick generates a 30-day, monthly hotline mailing list of over 6,000,000 names (over 70-million a year). These names are profitably being mailed by dozens of the nation's largest direct marketers.

The Reactivation Plus Program allows direct marketers to merge these monthly hotline names against their inactive lists each month. There is no upfront cost, and no financial guarantees. The direct marketer only pays a royalty on net names used.

In a typical month a direct marketer will generate between a 2% "hit" rate. That means that with 5 million accumulated inactive names, an average of 100,000 names qualify as new "30 day hotline" names … each and every month. That's 1,200,000 new names annually. Over the course of a year, a mailer will reactivate 25% of their dormant file. These names will work for new offers, and can also be used to cross-sell other publications, products or services. There is no charge except for the names actually mailed.

Every direct marketer knows that no name responds like a previous customer, and with the Avrick Reactivation Plus Program you can help solve the program of the diminishing universe of names to mail.

Imagine, finally a solution to the on-going quest for reactivation and increased quantities of names. And best of all, the Reactivation PlusTM Program costs nothing to implement. Multiple options are available for processing. This program makes names available for in-house processing, or Avrick will provide processing at no charge. Every one of these hotline names just had a recent transaction - the addresses are deliverable and these consumers are buying right now.

Further information about the Reactivation PlusTM Program is available from Wade Horigan of Avrick Direct, Inc. Reach him at: (805) 683-6551 or wade@avrick.com.

* Patent Pending