Poor Credit lists are among the hottest lists in the marketplace. Many of the country's largest mailers thrive in this market space. If you've never tested these lists, take a hard look at your offer, and revisit your decision that poor credit names won't work for you.

Finally a solution to the on-going quest for reactivation, increased quantities of names, and more profitable list rental. And best of all, the Reactivation Plus™ Program costs nothing to implement. patent pending

Since we live in a world of 'households' it's important that we truly understand what that word means in today's society. With people living together, and breaking up ... marrying, divorcing and remarrying, it's important for direct marketers to grasp these new definitions of households and to have their marketing plans address each of these household structures differently.

For years major mailers have utilized 'new move' names for their direct mail programs . because new move lists work. This new detailed analysis will help marketers understand the nature of the new move family, and possibly to identify segments of this huge universe of names that they can profitably mail to.

For years everyone in the industry has conducted seasonal tests. Most companies that rely on direct mail have elaborate charts that indicate the reduction in response, from 'prime time' on a monthly basis ... and they use those statistics to determine whether to remail the same name again with basically the same offer (often a catalog with a different cover). But that's not the whole story. There are events that occur in a person's life that trigger responsiveness.

The present business model does not work, and because of that, we will all continue to see the industry suffer until and unless everyone agrees on a better system.

While the list owner should focus on revenue, it is the list manager who determines the best way to generate and maximize revenue streams. There are certain expectations that the list owner should have, but these should be guided by the reality.

In the United States alone, close to 25% of the households move every year. This article explains the reasons why, for certain offers, new move names are the most responsive.

What criteria are important when selecting a list for testing? In this article are compiled factors that can and should be used when deciding whether or not to test a list.

In this article are presented established rules and principles to use in guiding any business gleaned from the over 40 years of experience and over 100 companies started by the author.

This article pertains to the mass amount of emails companies are sending out (as opposed to CRM systems or highly targeted emailings) and discusses all the factors that have made this method of marketing a total waste of money. In this article are listed specific e-mail myths and their 21st century realities.

The Hispanic population will increase 250% by the year 2050. That is why smart marketers are focusing on this growing segment right now.