David Bancroft Avrick

David Bancroft Avrick, founder of Avrick Direct, Inc., has started, managed and consulted to hundreds of companies - specializing in direct response advertising and lead generation - and is credited with creating the first infomercial and the first postcard deck. He wrote the line “I've fallen and I can't get up.” for client Life Alert.

With over 57 years of direct response experience, he has billed over a billion dollars in list rental fees, and generated over 100 million responses from direct marketing campaigns. He founded both Uni-Mail and MGT Associates, list brokerage and management companies which generated annual sales in excess of 60 million dollars.

The primary focus of Avrick Direct is the compilation of a portfolio of unique data. The company specializes in developing the most current, accurate, complete and responsive mailing lists on the market. They include pre-movers, new movers, new homeowners, new credit card issues and new online respondents. Avrick Direct provides new credit card issue names to all of the top 10 credit card companies.

For the past 30 years, Mr. Avrick has also been the direct marketing consultant for Craftmatic Adjustable Beds, during which time he generated more than 23,000,000 sales leads via direct response, and the company grew to about 200 million dollars in annual sales. He generated millions of leads for companies including Contour Chair Lounge, Inc., Life Alert, Mutual of Omaha, Encyclopedia Britannica, Dean Witter, Merrill Lynch, Beltone Hearing Aids and York Security Shutters.

To contact David Bancroft Avrick

Phone : 805.963.8888

Fax : 805.965.6181

Email : david@avrick.com

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What Others Say About David Bancroft Avrick

David is a unique individual. He combines talent, love for people, and a unique ability to inspire other people. This combination is rarely found in one person. David always gets up when he falls!

· Coach Lou Holtz

David Bancroft Avrick is truly the ultimate possibility thinker. Many times and in many ways Avrick's life fulfills my favorite saying: "Find a need and fill it, find a hurt and heal it!"

Avrick's life is an example of this. He has started dozens of business enterprises. While creating innovative marketing concepts, he volunteered Saturday evenings at the emergency room in New York City's Bellevue Hospital. After moving to the West Coast he flew down to Mexico to work in a free clinic. Every month he spends hours donating platelets at the local blood bank.

Indeed through his quality of character he has touched the world through his legendary and record-breaking marketing innovations, but his compassion for humanity is obvious. David Bancroft Avrick has been blessed with many gifts and he so generously shares those blessings with others.

· Reverend Robert Schuller

That the world owes a tremendous debt to its inventors is obvious enough. Indeed the better parts of the modern world are the direct result of creative thinking of those who have first dreamed, and imagined, devices or procedures, that provide a needed service and then convert their dreams to concrete reality. But there is another sort of service that men like David Bancroft Avrick do for the rest of us and that is in their standing as examples of what the free-floating imagination itself can accomplish.

· Steve Allen

(author of 57 books, composer of more than 5,000 songs, of 40 record albums, etc.)

Just two of Avrick's inventions have become effective beyond belief in advertising and promotion. I refer to the postcard deck, which I see every day of the week over many years, and the infomercial which demonstrates that successful selling requires talking to your prospects in depth. This has long been recognized, but Avrick was the first to get the prospect to sit still for a long period of time and actually enjoy the sales process

· Howard Penn Hudson

(America's foremost authority on newsletters)

David Bancroft Avrick is truly the ultimate Renaissance Man. The renaissance brought new importance to individual expression and worldly experience. Culturally it was a time of new concepts and brilliant accomplishments. The Renaissance was a time of exploration and discoveries.

Avrick's life is an example of individualism and world travels. He has a second home in Singapore. Avrick is both a super-talent and a multi-talent. Because he is a true Renaissance Man, Avrick is now a legend among marketing professionals. All of Avrick's accomplishments were made by sharing his unique gifts.

· T. R. Shantha, MD, Ph.D.

(author and famous American medical scientific researcher)

Your interview with David Bancroft Avrick was the best ever. How enjoyable to 'talk' with a marketing talent who actually is an expert.

· Robert E. Abrams

Roslyn, New York

David Avrick is one of the greatest talents to come out of advertising and marketing. The professions can be proud. We have a true hero!

· M. M. Maddox

Tokyo, Japan

I'm making your Avrick piece required reading for my students.

· Prof. Carlos McKinsey

West Kentucky State Collage, Madisonville, Kentucky

The Avrick pages were the most interesting I've read anywhere in a long, long, long time. It was exciting to read the words of this brilliant man. He's a champion among pretenders!

· Gary Bush

Maine, New York

You outdid yourself with the Avrick feature. It was like a visit with a great talent. No, it was a visit with a great talent! It is amazing that Mr. Avrick is so down-to-earth when it is obvious that he is a genius.

· Franklin Harold

Woonsocket, Rhode Island

Your story with Mr. D. B. Avrick was most amazing!

· Czeslaw Xiolian

Zibo City, Shandong Provence, China

America leads the world in advertising. And people like Dave Avrick cause this leadership. It must be something in the American water.

· Thomas Eggleson

London, England

As an advertising commercial artist I wish there were more David Avricks around so I could work on more winning campaigns.

· David Agustella

Manila, Phillipines